How To Do Local SEO Marketing and Get More Customers

It’s no secret that competition when talking about Local SEO Marketing has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical.

Local SEO Marketing and Ethics

However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with the law. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. Business ethics play a huge role in the success of your business. That’s why today, I want to focus on the topic from a PPC ads perspective.




While some business ethics are clear-cut, others are not. Ethical pricing is one of those that isn’t so obvious. If you’re wondering, ethical pricing means charging an amount that’s fair for your products. It’s pricing your products in a way that allows you to make a profit without defrauding your customers.

Doing so is not always easy as there are many factors that you have to consider to price your products fairly. The most significant are: market factors your competitors’ pricing availability Besides fair pricing, you must also ensure to practice ethics in your PPC ad campaigns as a marketer.

Make sure you’re fully transparent about all the costs your customers will incur when purchasing your product or services. There’s nothing as frustrating as thinking you’ve found the best deal on a product, only to click on the ad and discover the advertised price wasn’t genuine.

From shipping to discounts and everything in between, your ads must be clear about the final price your customers will pay for your product. Doing so is essential to building trust with your customers. It’s also critical to reducing cart abandonment as undisclosed shipping costs are one of the leading causes of cart abandonment.




Local SEO Marketing and Mobile Site Speed


Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers and Business Owners


When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs; so uses may not be able to see your page at all if it loads slowly.

What’s the solution?

Accelerated Mobile Pages, or AMP. Well, maybe — there’s actually been pushback on AMP pages in recent years. What is AMP? Is it still relevant? If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place.




What Are Accelerated Mobile Pages (AMP)? The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

It’s like taking a page that’s already mobile-friendly and making it load quicker, by stripping it down to basics. If AMP isn’t already part of your marketing strategy, you should consider it. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages.

They found AMP can have a huge impact on mobile search engine rankings, though Google maintains this isn’t directly factual. In a roundabout way, however, it might be true. According to Google, the AMP plugin increases page load speed, and site speed is a confirmed ranking factor. Faster mobile pages + readable content = better user experience In a nutshell, pages that are AMP-optimized load faster and therefore rank better than other mobile web pages.





I’ve used lots of different domain registrars over the years. With some of them, I’ve had a really great experience. It’s nothing flashy, just solid service. I was able to find and snag a domain I liked at a good price. Everything got pushed through pretty quickly with very little work on my end.

There’s also some domain registrars I will never use again. So while it might seem like all domain registrars offer the same thing, there are important differences. Trust me. To help you find a solution that works for you, I’ve put together a list of the top six domain registrars.

Keep reading to find in-depth reviews of each one and a short buyer’s guide to help you make sense of your choices. Let’s get started so you can lock in a great deal on your domain as soon as possible.




How to Write Perfect Paid Social Media Marketing Objectives (With Examples)


Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

This guide will offer you a detailed breakdown of what marketing objectives are, what are the best practices for creating effective marketing objectives, and a few examples of what successful marketing objectives look like.  We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives. 

What Are Marketing Objectives?

Marketing objectives are a set of trackable, measurable, clearly defined goals to help you expand your business. These can include, but aren’t limited to: Profit-based goals: making sales Growth-based goals: increasing subscribers, fans, etc.

Awareness-based goals: gaining unique visitors Such marketing objectives often use a popular method of goal setting known as SMART. SMART stands for: Specific Measurable Attainable Relevant Timely You should tailor your SMART goals to your unique situation, but here’s an example to get you restarted on your marketing objectives:





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